FRESH, WHOLE, ORGANIC: Fresh, whole,
human-grade ingredients, organic, and non-GMO as available -
not pre-rendered by-products and grain fractions.
FRESH: Fresh meats, whole ingredients as
- not inexpensive, preprocessed food fractions that are
nutrient depleted and aged.
GENETICALLY MATCHED: Designed to mimic
archetypal carnivore diets
- not grain diluted foods with meat flavorings.
NATURAL FORM: An emphasis on naturally
- not isolated synthetics or food fractions.
SPECIAL INGREDIENTS: Whole grains and
legumes specially geared to increase nutrient content and
decrease anti-nutritional factors
- not genetically modified, fractionated flours or meals,
stripped of most of their nutritional value.
FATTY ACID BALANCE: High in essential fatty
acids, including omega-3's for immune, skin, and coat health
- not processed, improperly balanced, altered, potentially
toxic or destroyed fatty acids.
ENZYMES: As present in all natural foods to
support digestive system and pancreatic process
- not heat-processed food devoid of inherent enzymes
resulting in digestive and pancreatic distress.
PROBIOTIC CULTURES: Living microorganism
cultures to create intestinal balance and health, plus
oligosaccharides to promote probiotic growth - not food
devoid of living elements creating increased vulnerability
VITAMINS AND MINERALS: In their most
bioavailable forms, with pepper extract to increase
absorption by as much as 250%
- not singular, improperly balanced, poorly bioavailable
PHYTONUTRIENTS: An array of antioxidants,
phytonutrients, immune stimulants, and metabolic enhancers
from fresh plant sources
- not disregard for the weight of scientific evidence
proving their benefits.
AGE NONSPECIFIC: Many of our formulas are
highly palatable, naturally balanced for pets at all life
- not artificially manipulated to meet arbitrary age
GENTLE: Easily tolerated by allergic
- not fractionated ingredients, additives, and synthetics
often resulting in adverse reactions.
SYNERGISTIC: Designed to be freely rotated
for variety and maximum nutrition
- not touted as a mythical "breed-specific" or "prescription
diet" marketed by mass producers to please humans instead of
ADDITIVE-FREE: Freedom from non-nutritional
- not additives merely to create color, texture, taste,
smell, stool consistency, or shelf life.
NATURAL PRESERVATION: Natural OxherpholTM
antioxidant; Nutri-pakTM oxygen and light barrier packaging;
fats and oils purged of oxygen by special processing
- not synthetic preservatives and permeable packaging
permitting nutrient degradations by oxygen and light.
NUTRITION-FIRST PROCESSING: Specialized
processing to protect fragile nutrients
- not production only to maximize production rate and
OPTIMAL NUTRITION: Specifically designed to
mimic carnivorous, natural diets and hence optimize health
- not simply meet minimum regulatory standards to make a
minimum "100% complete" claim
VALUE: On a nutrition and health per pound
basis, there is no better value than quality, human-grade
The proof is simple - YOU CAN PUT YOUR MONEY INTO
YOUR PET, OR GIVE IT TO YOUR VET
SEE THE DIFFERENCE QUALITY MAKES -GOOD FOOD IS THE BEST
MEDICINE AND THE FOUNDATION OF YOUR PET'S HEALTH